21A- Reading reflection 

For my second reading reflection, I chose to read The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki. This gives advice to how one can expand their social media and grow your brand as a whole. To give you a gist of the book it allows you to dive deep into owning a business and how to use social media to create new business without having to spend a crazy amount of money on expensive advertising. Social media is basically free advertising if used correctly and this book shows you how its done. I feel that this book connects with the course because its all about taking a business idea and turning it into reality. It shows how to be a good entrepreneur and use social media to reach new business all over the globe. If i were to create an exercise for this class I would have students create a separate twitter account on a topic the student enjoys and be a correspondent on the topic to express their hobbies and create entrepreneur like thinking. Although, with this assignment it would have to be business oriented and make it more like an add for the topic of your choice. It would be a whole semester long project so the page could grow to its full potential. The big 'AHHAA" moment for me while reading this book happened is how social media is enclosing the world. You can fins social media on every continent and it has many purposes like entertainment, marketing, news, connection with friends and much much more. I think expensive advertising will slowly only be used by big companies and smaller companies will start to use social media more to target new customers.