18A- Creating a target customer 

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My target customer would be bar attendees or bar owners that enjoy night life and having a good time with their friends or co workers. I don't think they have a general type of car since the bars have a mixed demographic of people but if i had to guess it would be a red mustang. They don't have kids because they're college age students and I'm guessing their favorite books are ones that are mandatory reads. They probably feel older than they are which in reality they are low 20's.

I feel i would have a lot in common with these people because I was one of them therefor seeing the opportunity in the market and creating the idea. It was a need that I felt was there and I'm sure others feel the same way.






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